How Housal Targeted Marketing helps to Boost Listings
In the past decade, the Real Estate Industry has shifted its focus to online marketing for business. The traditional marketing strategies are no longer helpful in conducting business. So, companies and agents are starting to use modern marketing strategies, such as online Listing Platforms, social media promotions, virtual property viewings, Targeted Advertising and others. The “FOR SALE” banners in the backyard of houses are no longer useful in finding a buyer, rather a more targeted online marketing approach tends to sell properties faster.
Housal comes up with the perfect solution – Housal Targeted Marketing that boosts your properties online resulting in quick sell.
What is Housal Targeted Marketing?
Housal Targeted Marketing is a method that uses data and technology to automate the purchase of ad space to reach potential customers. In this process, user data, such as user interests, search history and geographical data combined with Artificial Intelligence i.e. the machines capability to read data and segregate and target users, creates an algorithm that determines where and when the property is to be marketed. This improves the targeting and segmenting of audiences to ensure that advertisements aren’t getting lost on portals which are not visited by their potential customers.
Also, Housal Targeted Marketing gives you the ability to market your properties across multiple platforms, such as Facebook, Instagram, Twitter, Mobile Applications, Browsers, Email Applications and others. In short, we follow potential leads wherever they go!
How does it work?
In the simplest form, user data is processed to classify them as targeted audience and then digital ads are published on all the platform that they visit online.
For Example, let’s consider 2 users – User A and User B.
User A is interested in different ways of investments and spends time online researching about property rates, investment plans, ROI calculations etc.
User B likes to research about travel destinations online, such as best places to visit, flight rates, hotel prices, best time to travel etc.
In this scenario, Housal Targeted Marketing will classify User A as a potential lead and discard User B. All marketing strategies will be targeted to User A and not User B. Wherever User A goes online – search browser, social media, email applications, mobile applications etc. he will see Housal ads everywhere. This prompts him to buy properties listed on Housal. Whereas, User B will not any Housal Ads resulting in cutting down of marketing costs.
Why should I use Housal Targeted Marketing?
Here are 5 main reasons why Brokers should lean more on Housal Targeted Marketing to scale their advertising campaigns:
- Saves time and money. It’s obvious but automating ad placements saves you a lot of time and is more cost efficient.
- Increased Sales. Targeted Marketing gives realtors access to a wider interested audience resulting in quick and increased sales.
- More Advertiser Value. You get more control of your budgets and campaigns as you get to target ads at a granular level across audiences, behavioural characteristics, device type, or contextual environments.
- Increased Member Engagement. You can engage a larger audience with compelling content resulting in greater sale.
- Maximized Revenue. It provides a path to calculate return on investment (ROI). Programmatic advertising leverages a combination of data and technology to execute campaigns which allows marketers to track the progress of ads and how audiences are engaging with them. This helps track ROI for campaigns and enables marketers to be smarter and more efficient with their media budgets.
